Product Case Study (Copy) 22

Zoom: A Canva Success Story

As Zoom has embraced Canva Pro, they’ve been creating image-based content much more easily — and perhaps have even been creating more visual content overall.

→ About Zoom

While Zoom got its start in 2011, the 2020 pandemic saw Zoom’s popularity skyrocket. The company experienced huge growth during this period, soaring to include an average of approximately 300 million users by April 2020. Today, Zoom has over 6,000 employees, and offices located around the world.

Zoom was named a Leader in the 2021 Gartner Magic Quadrant for UCaaS, Worldwide. Learn about them and their role in the pandemic office space here.

→ The Challenge

Their design team needed a design system that would “prevent staff from going rogue and creating designs that didn’t reflect the brand or look professional.” They struggled to keep up with the high volume of internal design requests that were coming through from staff, including social media posts, bespoke branded Zoom backgrounds, and posters for internal events, on top of juggling creative for large-scale out-of-home branded marketing campaigns.

→ The Solution

“Everyone on my team definitely loves Canva and sees it as an invaluable design tool and not just for inexperienced designers,” Zoom design manager said.